Big Chunks Great Taste

The cola expert

Topped in class and quality, bringing to you an experience that is pleasant and memorable

Crafting flavor for today since 1972!

Pure apple pleasure

Since 1972

We are Saudi; and are extremely proud of our cultural heritage.

Rita stands exclusive for having preserved that culture.


Heritage story


It started way back in 1972, as a creative idea to foster something creative, refreshing and fizzy. Testing and combining ingredients to form some novel, delicious and energetic drinks.


Initiated wider range of juice products for customers to drink, relish and refresh themselves.


Introduction of pouch packing with straw placed inside the package. Worked out great at school level and got an amazing response.


Moved further and created 150ml and 250ml packages for customer’s ease.


Moreover, gave 250 opportunities in various departments across the company, which was a great initiative.


It went further, the journey paved ways and the products became exclusive, popular and demanding not only in KSA but in abroad as well.


Added new feathers in the hat by getting ISO certified and by introducing Tetra packs with 30% juice to fulfil schools demand.


Moreover, made strong networking to reach all across KSA. The journey hasn’t stopped, the thirst for better is still there and Team RITA is still experimenting, gauging and testing to bring something fresh, thirst-quenching and tasty to its customers every single time.

  • 1972
  • 1982
  • 1992
  • 2000
  • 2005
  • 2007
  • 2011
  • 2013